Story Road Business District

Pre/Post Business District Formations

Location: San José, California

Key Focus: Celebrate and support the local Vietnamese community by enhancing organizational capacity, fostering partnerships, and creating vibrant community events like the Story Road Night Market to drive economic and cultural engagement.

Partner: City of San José

Home to Vietnam Town and a vibrant Vietnamese community, the Story Road Business District has become a hub of cultural and economic activity. Our firm worked closely with the Office of Economic Development & Cultural Affairs to support the district's growth and impact.

We helped launch the inaugural Story Road Night Market, a dynamic event showcasing local vendors and activating a central plaza, fostering community engagement and economic opportunities. Additionally, we devised an effective outreach strategy, facilitated the formation of a board of directors, and guided the organization through the process of filing for non-profit status, enhancing its capacity for long-term success.

Through implementing a targeted marketing plan and cultivating relationships with key partners, we provided the foundation for continued growth and development within the Story Road Business District.